If you’ve been working online for some time are quite unclear about the internet term SEO this this article is perfect for you. We will cover in this article how you can use it effectively, and what you need to do to ensure you don’t get your site penalized.
(First, you may want to take a look here:, Conquest Authority is an online training program that teaches SEO in absolute detail, but, you should begin here.)
As mentioned above, SEO means search engine optimization. The biggest question new internet marketers have is what is a search engine? I know this is extremely basic, but this is where you need to start. Once you learn the extreme basics, when you begin to find out more on the topic of SEO, you will have a full grasp of exactly what it is.
Search engines are the places you go to when you are trying to find something on the interent. In example, Google, Yahoo, MSN, Ask, etc. Those sites are all search engines. When you are looking for an answer online, you go to a search engine, type in the information you are looking for, and bam! The search engine “searches” the web for you and brings up a page of all the websites online that pertain to your search.
Now you know what a search engine is, and you know what SEO is, let me get into the meat of things and explain how SEO works.
The number one thing you should do before any optimization, is you must determine the targeted keywords you will use for your site. What I mean by this is finding the terms you want your site to rank for with the search engines. An example of this would be:
Let’s say you have a website targeted around repairing computers. People who are looking for information on repairing their computers may search for these terms: how to fix my computer, what does a blue screen on a computer mean, or fix my computer. These keywords would all be considered long tail keywords, and these are what you would want to target, because they are the actual keyphrases that people search the search engines for.
Be aware when picking your keywords or key phrases, they are actual terms that get looked for, otherwise you will get no traffic. (Another tip is to make sure you pick keywords that don’t have a lot websites targeting them. You may still never get visitors if there is too much competition.) I recommend using a keyword research tool to help you find some great ones. You can use Google’s free keyword tool, or Wordtracker’s free tool if money is an issue. They are great starter tools, and they do the job fantastically. Once you start making some money, I highly recommend you get a paid tool because they are so much more effective, and you can really find some good hidden keywords.
Here you can read more about finding good keywords here.
Okay, now that you know what keywords you will use, the next step is to make sure your website is optimized for those keywords. How can you do this? It’s really simple, actually.
The number one rule of thumb is always title your page or post with your keywords. This is known as your title tag. Title tags have a large influence on the search engines when they go to your site, so whatever you title your page, the search engines will assume it is a keyword and you want to rank for it. This goes for your domain name as well. Your page/post title and your website title (domain name) are extremely large factors in the SEO world.
aAfter you have purchased your domain (your URl), and you have chosen your targeted key phrases or words, the next phase is to add content to your website or blog. Your article should be between 400-500 words at least, and make sure you include your targeted keywords or phrases at least 2-3 times in the body. Do NOT go overboard with this, or you can get penalized. Make sure the keyword density is not over 7% (amount of keywords vs. actual words on page). Staying under 6-7% is much better. If you go over this recommended safety net, the search engines may see you as “keyword stuffing”. Keyword stuffing means using your keywords too many times in one page, and your site will pay for it if you do that, I promise.
The more content you have on your page, the better chance you will have of being able to get all your keywords in and not make it look like you are keyword stuffing. In other words, keep your posts and pages long, and you can get all your keywords in. Search engines favor long text articles and unique content.
Do not worry about getting every keyword phrase in your article multiple times, because the search engines are smart, and if you have a quality site, Google will rank you for keywords you never even thought to rank for. The most important goal is putting your main phrase in 2-3 times, and the others at least one time.
That’s SEO in a nutshell. Get as much information as you can about the matter, because it truly will benefit you in the end. To learn SEO takes some patience, but in no time, you will be an SEO pro.
