The main goal of any web site should be to get attention and get as many people as you can to visit your web site. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You want the majority of visitors to come from search engines. If you are just starting out there is no better form of traffic than the type that comes from the search engines as it wont cost you a penny and it very targeted.
Search engines stay in business by understanding what the user are searching for and delivering relevant results. Searchers will return over and over again to a search engine that delivers the most relevant results. The more users come back the stronger the search engine brand and the more money they make. The objectives for you and your web pages is precisely the same as the search engines.Get more users and get them to return often.
So how do you do this?. There are two methods that you can use. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.
Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . The user typing a keyword or phrase into the search engine starts the search process. The search engine refers to a gigantic index to retrieve a list of the web pages it deems to be the most relevant to the keywords the user entered. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.
Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.
Back links are critical to the quality of the search engines perception of your web pages.
Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. Back links that are appropriately named in web pages are more likely to be clicked on by users. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Back links fall into a range of values that are derived from origin and anchor text.
Back links from web pages that contain content related to your web page have an impact on the authority of your web page.Significantly authoritative web pages can pass some of their authority through the back links to your page.
