Many businesses opt for a small website to market a niche product or service. If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you need to concentrate almost all of your search engine optimization (SEO) labor on getting external links, because choosing a mini-site means giving up the built-in advantages of the larger sites with a large number of internal links pointing toward the most important pages.
You should use all available opportunities to obtain high quality external links, including directory listing, hiring a SEO consulting firm and using social media for its viral features. However, I want to focus your attention on one of the most important of the link building methods, article marketing.
Content syndication offers several advantages for improving your search engine optimiation through obtaining external links. First, if you do it properly, article marketing allows you to collect inbound links from a variety of sites that publish your content, and many of the websites will be from unique IP addresses, which is meaningful to algorithms of the major search engines. Second, article marketing permits you to control the linking text of those links, and that linking text (sometimes refered to as “anchor” text) is one of the primary methods that a search engine uses to determine the topic of any given web page. Third, article marketing is relatively inexpensive and easy when compared to some of the other ways of obtaining quality links. The ease of the process can be largely attributed to the introduction of specific article marketing software.
I average about fifteen articles per week, but I spin those articles so that I actually end up with the equivalent of hundreds of unique articles that I distribute to several article directories (for further distribution) or syndicate directly to individual sites to which I have access. I am able to reach that volume only because of two memberships that I maintain.
One of the sites of which I am a member provides a free article spinner tool, available to anyone. You may also register to use an automated submission service that is linked to the spinner. It sends a unique version of your article to up to hundreds of different article directories. When you first register to use the always free spinner, you can get a free trial offer to use the distribution part of the software. There is a membership fee associated with the distribution system after the trial period ends.
The other system to which I have a membership also provides a linked spinning and distribution. The important difference with this system is that, rather than distributing unique versions of the article to directories, those article are spun and the distributed directly to websites.
I maintain memberships in both, because both have their distinct advantages. However, I can belong to both for a monthly fee that is less than I pay for a decent dinner for two in my home town. Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.
